5 Mistakes To Avoid When Maintaining Your Brand's Online Reputation

So by now I know you've seen the hot mess situation going down with Shea Moisture being effectively CANCELLED by Black Twitter a few days ago. This all began with an Advert campaign released by the company, with the theme of "Hair Hate." 

For many years, Shea Moistures core audience and customers have been Black Women, and let me tell you, the girls were not pleased! Not so much because of the complexion of the models in the Ad, more so because of the exclusion of women who reflected WHO their core customers really are. 

How Much Time Are You Spending On Facebook?

Its time for a little Real Talk, I want to tackle another big time thief – social media. Don’t get me wrong, it’s an amazing tool, but it can also be quite distracting. It doesn’t matter if it’s Facebook, Pinterest, Tumbler, Instagram, or your social media platform of choice.

The biggest problem with social media is that it’s everywhere. We check in from our computers, tablet, and of course the ever-present smart phone. We get alerts, we check in when we’re bored, or have a couple of minutes to kill. Before we know it, thirty minutes or more have gone by that we’re not getting back.

Why Every Entrepreneur Needs A Target Market

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you're taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely.

How To Set Powerful Goals You Can Actually Achieve

We all want to win right? You keep hearing over and over again, that you need to set SMART Goals in order to get the victory you've wanted for so long. In order to set powerful goals that are achievable, you need to research the dreams you have right now & find out if they’re even doable! You want to challenge yourself but you don’t want to make the goals so hard that you experience only failure. Let's maximum your success and make sure that your goals meet the following criteria:

3 Reasons I’m Okay With Slow Growth In My Business

Everywhere you look online there are entrepreneurs and start-ups sharing their overnight success stories, enormous income reports and numerous business wins. Many of these awesome entrepreneurs use their platforms to share their amazing success stories and strategies on how you can do the same quick fast and in a hurry. I’m not ashamed to admit, I was addicted to the hype of, quick strategies that promises overnight success and a booming 6 figure business with little to no effort. 

BusinessAnnalisa Coleman
3 Ways To Achieve Your New Goals

2016 was a doozy wasn't it?!? Well it was for me.... two re-brands, starting freelance designing again and then starting my 1:1 coaching program. I was super busy + stressed but I learned a lot. Before you and I move forward with our new goals, it’s important to evaluate last year. 

You can gain valuable insights that can help you achieve your goals when you pause to reflect. But you have to approach this evaluation of the past 365 days with a special kind of attitude!

Why Every Girl Boss Needs To Learn How To Write Bangin Copy

Getting leads into your business or sales funnel is hard yo! It's almost as if they need to publish a book on entrepreneurship and titled it "What To Do When Expecting To Make Money.... But Nothing is Working Out!" lol

You’re not seeing the leads you want for your business. You’re offering quality products and great services but only a few people are buying from you

6 Things To Look For In A Crowdfunding Site For Your Business

Getting a project or business idea off the ground is very possible but it does cost money to make money. Especially if you decided to start a business online. You can get started without a ton of money invested in marketing and other elements of a brick and mortar business. It also means less overhead so more money can be created as profits.

The biggest obstacle though is reaching the target audience. They have so many choices when it comes to shopping around online. It can be too easy for your business to get lost in the shuffle. Taking actions that will kick start what your business or project is all about is very important.