Why Every Girl Boss Needs To Learn How To Write Bangin Copy
Getting leads into your business or sales funnel is hard yo! It's almost as if they need to publish a book on entrepreneurship and titled it "What To Do When Expecting To Make Money.... But Nothing is Working Out!" lol
You’re not seeing the leads you want for your business. You’re offering quality products and great services but only a few people are buying from you.
You might be tempted to believe that the problem is that your platform isn’t big enough or that your website isn’t cute or responsive enough. But for many small business owners and solopreneurs, these problems are usually the result of poor copywriting.
The good news is that persuasive copywriting is an essential skill that can be learned. Some of us have the skill set but have not actively taped into it and applied to our business strategy. Before you go out to google and start googling what persuasive copywriting is, let me tell you!
Copywriting is the process of writing promotional materials with the intention on educating your customers & persuading them to buy from you. Before you jump write in trying to find techniques you can apply right away. You have to understand that some things you might believe or learnabout copywriting are actually myths that are harming your business.
Let's debunk those myths right here, right now!
Myth #1: Copywriting is all about selling!
A lot of us are heart centered entrepreneurs, set out to make a positive impact on the world. We cringe at the though of being perceived as "money hungry" or "greedy." Some small business owners even believe that copywriting is the equivalent of going to a cocktail party or casual gathering and screaming at the top of your lungs “Buy my product!” to every person you meet. This couldn’t be further from the truth! Copywriting is about so much more than selling your product or services.
Copywriting is about serving & educating your audience. You can use persuasive copy to address your customers’ concerns, help them make smart buying decisions, and offer solutions to their needs.
Myth #2: Copywriting is all about action.
Don't fall into the mind trip of thinking that every piece of content you create has to have a call to action. Though they can be helpful ways to engage your audience, focus on creating content that increases your customers’ awareness of your business and the industry. This can be called the building the “like, know, trust” factor.
The ‘like, know, trust’ factor is about guiding your potential customers through the buying stages. In the first stage, known as like, you’ll share content that makes your brand likeable. In the second stage, you’ll give potential customers content that informs them. The third and final stage is known as trust. It’s the point where your customers will decide whether they should purchase your product or service.
Myth #3: Copywriting is all about you and your business.
Copywriting isn’t focused solely on you or even your customer. The best copywriting strikes a balance between “about you” and “about your reader.”
You want your copy to show your understanding of and compassion for your ideal clients’ situation. Your copy should highlight that your business cares and why your brand is the best one to choose.
Myth #4: Copywriting is all about making your brand look perfect.
Persuasive copywriting isn’t about positioning your brand as perfect. It’s about connecting with your reader on both an intellectual and emotional level. Your potential customers want to know about your expertise, but they also need to know that you understand them. One simple way to do this is to share stories about your brand. Don’t be afraid to include stories about your personal or business’s failures.
Don’t make the mistake of thinking that your copywriting is set in stone. Even expert copywriters create several drafts before they find a version that truly connects with their readers. The important thing is to keep testing your copy until you find what works best for your business.
When it comes to selling yourself and your brand, it’s super important that you understand that your potential customers want to do business with people that they know, like, and trust. This is even more important if you’re a freelancer or service provider. Your potential clients may wonder if they’ll enjoy working with you, how you can help them, and if they’ll get their desired results.
This is where persuasive copywriting can help you. Copywriting will allow your ideal client the chance to know, like, and trust you. It also gives you an easy way to answer their questions before they even ask them. But before you start writing your copy, there are a few steps you’ll need to take.
Copywriting 101: Steps
Step #1: Identify Your Ideal Customer
Step #2: Focus on your qualifications & what makes your product the bomb!
Step #3: Describe the milestones
Step #4: Think about your customers’ objections
Step #5: Describe the action steps your customer should take
STEP #1: IDENTIFY YOUR IDEA CUSTOMER
Describe your ideal customer as detailed as you can. You need to be specific about their fears, frustrations, and feelings. You need to think about what their desired end result would look and feel like. For example, if you help overwhelmed working moms find time to prepare nutritious food to feed their families, then the end result might be less dinner time stress, more family time, and healthier bodies.
STEP #2: FOCUS ON YOUR QUALIFICATIONS.
Next, think about how you’re uniquely qualified to help your potential customers. Describe why you’re qualified as a professional (education) and as a person (experience). You’ll want to offer proof of your qualifications in the form of testimonials, endorsements and other forms of social proof. These qualifications can be placed on the ‘home’ or ‘about’ page on your website and blog.
STEP #3: DESCRIBE THE MILESTONES
When you have a clear picture of what results your customer can expect from you or your product, then you’ll want to think about the journey they’ll take. Try to describe the milestones your ideal client typically encounters during their buying journey. For example, if you’re a weight loss coach, one milestone might be losing the first ten pounds. If you sell stylish t-shirts for plus sized women it may be, finding the write size.
Don’t focus on just the good milestones. You’ll also want to consider the setbacks clients may face as well as the emotional aspects of their journey.
STEP #4: THINK ABOUT YOUR CUSTOMERS’ OBJECTIONS.
Once you’re confident that you understand your potential customers’ buyer's journey, you need to take a moment to consider their objections. What hesitations might they bring up when they’re ready to hire you or buy your product? What are they afraid of if they take that first step? When you understand these objections, you can offer solutions. Keep in mind that solutions don’t always have to be complex.
STEP #5: DESCRIBE THE ACTION STEPS YOUR CUSTOMER/AUDIENCE SHOULD TAKE.
Now that you know the journey your customers are on, it’s time to guide them to your product or services. You can do this by thinking about the action steps readers need to take when interacting with your content. For example, you might have a call to action at the bottom of your blog or social media posts for joining your email list.
When you send emails to potential customers on your list, you might have a call to action at the bottom of each email that invites your subscribers to use a coupon code to buy now or to set up a free consultation with you. You want to continually invite your community to keep taking action. By doing this, you’ll have a list filled with valuable leads.
Understanding your client is the first step toward creating more persuasive web copy. When you genuinely care about your customers’ buyer's journey, it will shine through in your copywriting efforts!